Google Assistant: Google Assistant Newsletter Campaign

Google Assistant, an AI-powered virtual assistant from technology company Google, increased awareness of, and engagement with, its product by launching a global custom newsletter program.

Agency: Epsilon Agency

Objectives

The overarching goal of the campaign was to increase engagement with the product and educate users about the fun and useful ways they can use Google Assistant in everyday moments. Core objectives included:

  • Driving inbox engagement, open rates, and click rates with a significant number of users
  • Boosting the adoption of new features
  • Increasing the number of daily active users (DAU)
  • Building brand relevance and reputation to attract long-term users and advocates

Strategy

As the user base grew rapidly, we learned that while most users had heard about the power of voice-assisted commands, there were...

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