Great Clips Campaign 2017

Great Clips, a hair salon franchise, implemented the 'Journey 121' program customer strategy in the US to improve customers' frequency of visits to its salons.

Agency: Stone Arch Bridge Group, Sparkfly, STIRISTA, CCG

Product Description

The "Journey 121" programs are digital 1:1 programs delivered through integrated direct mail, Web, mobile app and social media channels. The marketing programs are designed to optimize and profitably leverage promotion dollars to improve prospect and customers visit frequency at Great Clips salons nationwide. These 1:1 subscription programs are ordered, managed, integrated, and coordinated by salon and/or market through the Journey 121 portal which captures and reports incremental test/control results of each program.

Objective of the Campaign

Great Clips' customer Journey strategy is designed to devise and implement corporate...

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