HDFC Bank: HDFC Bank: Banking on Local Search

HDFC Bank, a banking and financial services company, used a location management system to target customers in India and increase their discoverability, improve brand reputation and acquire more customers locally.

Agency: SingleInterface

Objectives

In multiple situations when customers searched for HDFC Bank, search results displayed branches/ATMs that were either inaccurate/far from customer location/already shut down. HDFC didn't have any tools or expertise to manage the data for 14,000 HDFC Bank Branches and ATMs, leading to poor customer experience.

  • Leverage on local search to create frictionless consumer engagement with HDFC Branches/ATMs across Digital Assets
  • Sanitize, manage and have central control for the location data for all 14000 HDFC Bank branches and ATMS- across the web.
  • Increase discoverability and rank higher on search
  • Influence customers on the go to visit their...

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