Hotel Ramada: The Blind Faith Upgrade

Hotel Ramada, a hotel chain in India, made its visually-impaired guests more comfortable and catered for in India by launching a Blind Faith Upgrade kit, which transformed standard rooms into visually-impaired friendly rooms.

Agency: Isobar India

Objectives

With the 2nd largest visually-impaired population in the world, India has a dearth of visually-impaired-friendly hotel accommodations. Against this background, during the annual Urs Mubarak festival in Ajmer, thousands of visually-impaired pilgrims visit the holy shrine Ajmer Shareef, with the hope of a miracle that they would be blessed with sight. Despite the accommodation discomfort that follows, every year these patrons return with an unwavering faith.

Since footfall at the hotel increases drastically during this period, Hotel Ramada wanted to be equipped to cater to all kinds of guests, especially the visually-impaired; and bring about...

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