Agency: David
Objectives
2018 is the year of the football World Cup. Historically the most watched event in Argentina, a country that breathes football. No need to say it's high season for electronics retail.
Noblex is an Argentine TV manufacturer competing with Samsung, Sony and LG; offering a product that's similar in quality and in price. But when it comes to technology consumers prefer Asian brands. To make things even more complex, there was a latent possibility that the Argentine team did not qualify for the World Cup in Russia.
Strategy
The campaign was targeted to football fans considering...