Snickers: World's Longest Football Match
Kitcatt Nohr Digitas
Entry Information
Category: Product Manufacturing and DistributionCountry where program ran: Middle East and North AfricaDate program started/ended: 21 March 2010
Product Description: Snickers is the world's biggest selling candy bar. In the Middle East, it is positioned as an energy bar or 'man fuel'.
Crammed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS quickly became one of the planet's favourite treats after its introduction in 1930.
Advertiser/Client Name: MARSMedia Channels:
Strategy
Marketplace challenge:
Snickers is an energy bar. It is 'man...