Agency: PHD Hong Kong
Objectives
MARKET CHALLENGE/BACKGROUND:
56% of Hongkongers have an inadequate level of aerobic physical activity
79% have an inadequate level of daily fruit and vegetable intake
This has resulted in an increase in obesity of which 30% of Hongkongers are now obese. This is alarming as being unhealthy is now the norm.
In 2017, in line with HKJC's values of supporting Hongkongers and community betterment, HKJC took it upon themselves and developed the Striding On: 21-day Challenge, a digital fitness programme which encouraged Hongkongers to achieve their healthy living goals.
KEY OBJECTIVES:
To drive betterment of...