ThinkGeek / GameStop: ThinkGeek "Versus" Holiday Campaign

ThinkGeek, a retailer that caters to computer enthusiasts, stood out from competitors in the holiday season by helping gift-givers through the purchase journey with a multi-touch campaign in the US.

Agency: Harte Hanks

Objectives

ThinkGeek needed a marketing campaign that targeted consumers who were interested in the collectibles industry during the busy holiday season. This campaign had three main objectives:

Drive incremental sales in the face of mounting competition

Increase awareness of the ThinkGeek product line with the GameStop customer base (ThinkGeek had recently been acquired by GameStop around this time period)

Improve customer engagement with the ThinkGeek brand, so customers instantly thought of them as the premier online destination for unique collectibles going forward

Strategy

During discovery, we found that the client's customer up-sell practice consisted of single-channel...

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