Bucher Emhart Glass: End to End - Stronger Together

Bucher Emhart Glass (Emhart), a machine industry company, increased its market share by creating video content that highlighted how glass forming and glass inspection can be integrated to improve efficiency.

Campaign details

Agency: The Armstrong Partnership

Bucher Emhart Glass's (Emhart) inspection equipment is used the world over by container glass manufacturers.

But the equipment wasn't selling – so Emhart needed to bolster their inspection business, globally.

Strategy

An audit of the global Emhart customer base revealed that glass forming and glass inspection were seen as two separate processes.

Here, Emhart had missed their point of difference as one of the only companies in the world to offer machinery for both processes.

Through integration they could achieve far greater efficiency – and grab a monumental opportunity to position Emhart as...

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