Campaign details
Agency: Team Red: Ogilvy and Wavemaker
How could Vodafone create a connection to a young audience not used to listening? That was the gauntlet thrown down to Ogilvy and Wavemaker, and they tackled the problem by creating something they knew young people would want.
Strategy
Young Britons are tech-savvy, well-connected and do things differently, with their mobile phone the start button to everything.
With varied interests and opinions, they challenge stereotypes and show little patience for traditional advertising.
So Ogilvy and Wavemaker and their client Vodafone listened to their young audience to provide them with what they...