WaterAid: Untapped

WaterAid, a non-profit organisation, increased ad awareness and ROI by launching a bespoke website and virtual tour of Tombohuaun, Sierra Leone, to show how it needed clean water.

Campaign details

Agency: GOOD Agency

The work required a fundraising appeal to meet WaterAid's most ambitious target ever (£3.9m).

And the campaign needed to bring in new supporters, and to promote positive brand sentiment so that by 2030 everyone, everywhere can access clean water.

Strategy

Fundraising's full of rules.

But these rules have brought fundraising to a place where it's easy to ignore - as evidenced by declining results across the sector.

Thus WaterAid needed to break the rules and tell the story of the people of Tombohuaun, Sierra Leone, in a completely new way.

This strategic pushed WaterAid...

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