Heroes - Chitos SA

Chitos S.A. is a Greek leading bottled water company, which under the brand name ZAGORI WATER, competes in the Greek market among international companies such as Nestlé and Coca Cola Hellas.

Heroes – Chitos SA

Company Name Ashley & Holmes S.A.

Country Greece

Campaign Title Heroes

Client name Chitos S.A.

CAMPAIGN SUMMARY

Chitos S.A. is a Greek leading bottled water company, which under the brand name ZAGORI WATER, competes in the Greek market among international companies such as Nestle and Coca Cola Hellas. In a market that natural mineral water (ie 70% of the total water market) is considered a commodity, Chitos S.A. corporate strategy since 2007 has been to invest exclusively on corporate responsibility programs, starting with "Kenya’s clean water provision program" in collaboration with ACTION AID (the international, non...

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