The Communication Goal
Nokia launched Nokia 6 in 2017, with one of its kind Dolby Atmos Sound Feature, The Dolby Atmos speaker on the device that renders in virtual 3-dimensional space over built-in speakers. Essentially a big leap in auditory experience over normal speakers. The objective was to let audience experience this feature and thereby increase consideration leveraging this USP.
Communication Task was to make millions of people experience the Nokia new speaker's capability without having them come to store and experience the difference.
The Target Audience
- Broad TG: Address to the potential smartphone buyers in the SEC AB segment...