Paytm: QR code put on steroids in the payments ecosystem

Paytm, an e-payment brand, increased adoption of its scan and pay QR codes as a form of payment in India by leveraging its partnership with the national cricket board and replacing man of the match cheque-giving ceremonies with a QR code bank transfer.

The Marketing Objective

Paytm, the leading e-wallet brand, introduced SCAN & PAY feature on its platform, i.e. Scan the QR-code via Paytm app and make payments instantly

Paytm wanted people to get into the habit of scanning QR-Codes via its app. Paytm wanted QR-code to become the dominant force of Digital payments system.

The Target Audience

Any urban consumer in the age-group of 15-45 years being able to pay through mobile, who is making a financial transaction either online or offline qualifies for Paytm's target audience. Hence, the only precondition is of ownership of a smartphone, i.e. existing Paytm users, and...

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