Pepsi: Chug Chug on ChukChuk

Pepsi, a carbonated drinks brand, partnered with travel app Rail Yatri, to promote Pepsi to Indian train users in a convenient and contextualised way.

Digital/Business Objective

To own food occasions and solidify brand proposition that food goes best with Pepsi!

The Target Audience

While Pepsi mostly communicates to 15-30-year-olds across the country, for this initiative ourTG definition was modified to simply - someone travelling by train.

For Every Single Person traveling by Air .. There are 200 People traveling by Train.

The situation analysis

India is a country of trains.

23 Mln people travel by trains everyday. Rail travel is the primary source of travel for long distances/ inter-city.

And the food services of regular trains are of really poor standards.

  • So, travelers have...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands