Introduction
Think about your average day. How often do look at your phone? Are you checking what your friends are up to? Maybe you "like" something? Comment on something? Maybe you post something yourself? You opened Instagram. Now how about Facebook? Twitter? Linkedln? YouTube? How often do you Google something? Or do you go straight to Amazon? What if you want to know something specific? Do you turn to TripAdvisor? MoneySavingExpert? Mumsnet? Reddit?
As we become more and more reliant on the web, the way we interact online becomes increasingly telling of who we are, what we think and how...