Conversational research: Will chatbots make research more human?

Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Nick Pearson and Carine Guillou

Looks at whether chatbots make research more human through a study by Nomad Foods, a frozen food company, which compared consumer responses to a product performance survey with a chatbot survey.

Introduction

Imagine that you are a research participant.

Now let us think for a moment about the typical scenario where a researcher would have a conversation with you. gif would the tone of this conversation be? Formal? Distant? Would this person ask you lots of similar questions? Would it be somebody that you have met before, but does not seem to remember your name, your profession, your family situation or where you live? Or worse, a person only talking to you in order to get information they are interested in?

People are looking for real experiences, in life but also...

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