First experience of harmonized TV ratings in Latin America

The harmonization criteria regarding TV measurement across countries is now a reality in Latin America with a pan-regional TV rating database in its first stage with Argentina, Brazil, Chile and Mexico audiences.

First Experiences Of Harmonized TV Ratings In Latin America

The results of a common effort

Luisa Fernanda Hinojosa Streber Boris PauznerandCarlos Alberto Huaira ContrerasIBOPE Media Information

Introduction

The harmonization criteria regarding TV measurement across countries has motivated a high interest level among multinational clients, given the fact that they are now able to compare advertising investment efficiency between countries in the same region, as well as analyze audience levels for the same channel across markets.

This achievement goes beyond the harmonization criteria, due to the fact that we now have a single database with elementary (raw...

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