Introduction
Visa is one of the world's most well-known brands, arising from an extraordinary heritage of completely separate corporate entities in five different regions, who came together under one unified corporate structure with the 2008 IPO. A key component to drive insights through the previously siloed business, was to launch a platform called the Global Insights Exchange, in order to leverage insights across countries and business lines. Rather than adopting a high-risk "technology first" approach, Visa developed a new concept of integrating behavioural change, governance and technology to deliver transformation, the high-tech way.
In this case study, Robert...