Head or Heart: The conflicts of political polling
Predicting the future
In the world of market research there are few parties who come in for more scrutiny than the political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention.
A large portion of market research essentially revolves around making a prediction and this is no more apparent than in political research. Given that prediction science plays such a huge part in the world of market research, it is unsurprising that as a research upon research department we have added our...