Helping introverts open up: A simpler pathway to understanding this relatively silent but very powerful consumer segment

Leverages current methodologies in qualitative research to allow introverts to express their thoughts and perceptions in an online and offline paired interview setting in Pakistan.

Introduction

Our personality types impact our behaviors, and the behaviors of those around us. This research is an attempt to prove effectiveness of paired interviews between friends. This methodology enables qualitative researchers to connect with the quiet consumer segment and enhances consumer's comfort in communication, thereby reaping deeper insights for marketers and brands.

Historically, understanding different personality types has been a source of sorting, classifying and categorizing people on the basis of their attitudes towards the world. This classification has been the reason for justifying the way humans behave, think and react. The first known personality classification model dates back...

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