The need to embrace change
As market researchers we need to keep up with the fast changing world around us and in particular the rapidly changing nature of communications. The way consumers connect with each other is evolving, conversations are becoming increasingly shorter in text and more visual. Individuals now have a vast range of digital activities they can engage with, be it sending that Snapchat, adding an Instagram story, checking-in on Facebook, catching-up on the WhatsApp Group or simply scrolling through the net. It's no wonder digital communications and social media have now become so entrenched in consumer life....