Look Who’s Talking: How consumer insight is transforming development culture at Babbel

Serena Li and Christoph Welter

Babbel, the language learning app, conducted research in Germany to create a spark that propelled the company forward to engage internal stakeholders in novel ways, and achieve impact as well as a culture change.

Introduction

This is a story about how research can create a spark that propels a company forward - a story about how to engage internal stakeholders in novel ways, and achieve impact as well as a culture change. The project we are basing this paper on is nothing special in terms of research methodology - so we are not talking about the brilliance of research design and execution on the following pages. Instead, we are casting our gaze on two areas in need of an energy infusion:

  • Intensifying agency-client collaboration
  • Invigorating client-side insight management

Our focus is on providing you,...

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