Introduction
Many in McDonald's Canada's and Dig Insights' leadership teams share an FMCG background. We used FMCG innovation screening methodologies as a starting point and reinvented them to reflect Quick Service Restaurant (QSR) realities, creating a fusion recipe for innovation testing.
- Start with hundreds of ideas. Finish with a shortlist of optimized and validated products that are approved by marketing, sales, finance, supply chain, franchisees and customers
- Using leading-edge best practices forged in the world of FMCG, Dig Insights partnered with McDonald's Canada to create an innovative multi-stage approach for testing menu innovations
- Step 1: Upsiide,a Tinder-style...