Introduction
Over the past decade, E-commerce has grown exponentially with two massive markets, the US and China, ahead of the curve. Within each market, major FMCG companies have tried to optimize their product offer for the leading players, Amazon and Alibaba. But selling online is different from selling offline and tactics need to be adjusted to be successful. In our paper we focus on how improved product text and visuals can overcome two major challenges of selling online. More specifically, we address the topic of findabilityas infinitely many options online make it harder for people to find their...