Introduction
Ever since its founding in 1999, Eden Springs, a supplier of water cooling and coffee solutions, had grown through acquisition; successfully consolidating its industry and becoming the largest European provider in the process. However, the focus on consolidation and efficiency has curtailed their ability to innovate, while commoditising their own product in the process - an uncomfortable place to be in.
In 2016, Eden Springs was acquired by Cott Corporation and given the challenge to shift from an acquisition business model to an organic growth model focused much more on customer's needs.
Traditionally, Eden Springs would have had two...