Pan-European Crowd-Sourcing Puts Innovation Back at the Heart of Europe’s #1 Workplace Water and Coffee Provider

Eden Springs, a water cooler and Office Coffee Machine Supplier, launched employee crowds across Europe to test innovation pilots to bring innovation back into the category.

Introduction

Ever since its founding in 1999, Eden Springs, a supplier of water cooling and coffee solutions, had grown through acquisition; successfully consolidating its industry and becoming the largest European provider in the process. However, the focus on consolidation and efficiency has curtailed their ability to innovate, while commoditising their own product in the process - an uncomfortable place to be in.

In 2016, Eden Springs was acquired by Cott Corporation and given the challenge to shift from an acquisition business model to an organic growth model focused much more on customer's needs.

Traditionally, Eden Springs would have had two...

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