Post-Truth Insights - Driving Business Impact: Making insights more business-ready and articulated in business language to help true consumer-centricity in client business organisations

Intel, a technology company, and Ipsos, a global market research firm, set up a pilot in the US to build an ongoing framework for instant insights that can aid different stakeholders in exploring rapid activation with micro-targets.

Introduction

We live in a world of Infobesity with so much information that is evolving constantly and rapidly, that harnessing this for business decision-making is a challenge. The essential dilemma comes from marrying the diligent practices of insight generation to the demands of customer centricity where there is need for real-time, instant, post-truth insights. So what do we mean by Post-Truth Insights? It means letting go of some of the purist objectivity to acknowledge the power of beliefs, emotions and subjective focus of creating desired outcome (implied as with post-truth 'facts'). It also means speaking a customer centric language that...

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Insights Team
Bray Leino

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