Introduction
Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths, J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across CPG/regulated categories.
Balancing the local and the global
Organizations with global operations and a presence in several regions can build a competitive advantage by leveraging their global scale to support cross-country initiatives. However, one of the main challenges is to recognize important local differences in both market structures and priorities. It is essential to avoid oversimplifying reality and reaching conclusions...