Redefining Active Listening: Integrating consumers’ verbal and non-verbal cues with active listening

An experiment used emotion recognition in qualitative in-depth interviews to gauge participants' responses to seasonal promotion ideas for two theme parks.

Attitudes & beliefs stem from emotions

The business community and marketers have used surveys to understand customers' attitudes & beliefs towards brands as they are known to have an impact on their future intentions. Consumers are well-trained to express their attitudes and beliefs as our education system has taught us how to express them in speech and writing. There are lots of adjectives and metaphors in our vocabulary to help us do so. But our abilities to explain the formation of our attitudes and beliefs are flawed. So what we articulate may not always be reflective of our feelings and...

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