Researching the global Latin world: conducting cross-cultural qualitative research

This paper describes the variety of cultural differences present across the Spanish-speaking countries around the globe, derived from a 'ground-level' qualitative research study encompassing fourteen Spanish-speaking countries, territories and regions in Europe, and the North, Central and South Americas.

Researching the global Latin world: conducting cross-cultural qualitative research

Hal DaumResearch International (US)

LINGUISTIC OVERVIEW

Spanish is the second-most globally dispersed language, after native English. While certainly more people in total may speak, say, Mandarin or Cantonese or dialects thereof, most of these are confined to a specific geographic region of the globe: China or Taiwan. To provide some quantification here, there are some one billion speakers of the Chinese mother tongue, which surpasses the next four major world languages - English, Spanish, Hindi and Arabic - combined. Nevertheless, where there are 350 million native English-speakers in the world,...

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