The last frontier of Asia: The potential of market research to drive economic and social development in Myanmar
Ron GaileyThe Coca-Cola Company, ThailandChris RiquierTNS, Singapore
Background
As the world continues on its path of uncertainty, failed economies and low growth, more and more companies and even governments are looking to bridge the financial "cliff" by investing in growth economies in the Asian and Latin American regions.
The focus for growth in Asia has traditionally been high base and rapid growth economies such as India, China, South Korea and the larger markets of South East Asia. The challenge...