The Small Enterprise Blueprint: How research for a Small Enterprise transformed the lives of police officers and the role of researchers

Metfriendly, a financial institution, increased its new business and membership in the UK by using insights to build a new communications strategy with potential members.

Introduction

Small Enterprises (SEs), organisations with less than 50 employees, are often overlooked by market research agencies. This is driven partly by our desire to land big accounts, but also because many of our existing relationships are with medium to large enterprises. However, in the UK alone SEs account for 42% of all UK business turnover, equating to £1.102 trillion per year, and representing 99% of all businesses.

It was in this context of untapped opportunity that Northstar began fostering relationships with a variety of SEs. During this process of relationship development and project work we experienced a multitude of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands