Using the real behaviour behind big data to improve participant quality

Hugh Carling and Patrick Fagan

Brands use the wealth of information in digital footprints to reach consumers; this paper shows how it can also be used to find the best participants for research.

We will look at how psychology joins technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers; we will show how it can be used to find the best participants for research.

Researchers need high-quality participants

Ultimately, it is vital to speak to the right people when doing research so that your proposition fits its audience and their needs. If participant recruitment is not effective, the credibility, integrity and validity of the research is compromised. "Accessing quality and representative sample" was revealed as...

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