Campaign details
Brand: HornbachAdvertiser: HornbachAgency: Heimat Werbeagentur GmbHCountry: Germany
Countries in which effectiveness was proven
Austria & Germany.
Campaign background
Football is a European passion. Every four years, this passion becomes monomania for a month: this is known as the Euros. People won't stop watching, talking or even thinking football. This amount of focused attention is worth gold for brands and, during the Euro 2016, they would spend like it, going for spectacular ads and sponsoring players, teams and the event.
Enter Hornbach, a German DIY retailer. They don't sponsor teams. They don't...