Nikon: The Nikon 1 Launch Campaign
Client: Nikon Europe BVBrand: NikonAgency: Jung von Matt AGCategory: Product/Service LaunchCountry: Germany
With its growth potential, the ACIL category offers great opportunities for Nikon to further expand their business within the imaging industry. That is why Nikon decided to build a new camera from scratch,bringing innovation and technology into the ACIL market with the new Nikon 1 in October 2011. Not only is the Nikon 1 the world's fastest and smallest system camera, it is also an intelligent camera,capturing pictures or movies even before the...