Confectionery in Western Europe

A regional overview of confectionery in Western Europe, including an analysis of leading companies and brands and country snapshots.
  • Despite the maturity of chocolate confectionery within Western Europe, the trend towards premium chocolate has created growth across the region as consumers seek experimentation with flavours.
  • Western European consumers are increasingly leading healthier lifestyles, seeking to balance their healthy daily diets, by cutting down on “unwanted” nutritional elements.
  • On the other hand, increasing health awareness has led consumers to look for products with value added health benefits, such as antioxidant, lower cholesterol qualities as well as reduced sugar content.
  • Beyond appealing to increasing health demands, manufacturers continued their marketing efforts positioning chocolate confectionery as a well deserved...

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