Digital commerce in Asia Pacific

Outlines how digital commerce is developing in the APAC region.
  • For many Asian countries, the digital revolution has led consumers to jump to the forefront of shopping experiences, skipping the development process that Western countries have experienced over the past decades.
  • Mobile devices lead digital commerce in the region, offering enhanced customer experiences and personalised offerings.
  • In both remote and proximity, retailing leads in many countries – within retailing remote purchases, fashion, cosmetics and digital media content are the preferred product categories.
  • Asia Pacific will become more influential as greater percentages of populations connect to the internet....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands