Soft drinks global industry overview

Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.
  • Packaged water is the main category growth opportunity in almost every global market, and the key to growing per capita volume consumption.
  • New attitudes to health and nutrition mean that consumers judge innovation by the proximity of a new product to water.
  • While water provides the volume for the global beverages industry, premium brands are creating strong value growth in brewed beverages: ready-to-drink (RTD) coffee and RTD tea.
  • Due to the growth of internet retailing, it is more important than ever to build and develop beverage occasions in lucrative, high-margin on-trade channels, and to explore growth of...

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