Airlines need to operate like travel tech companies to survive and thrive

Anil Thakraney

Sunil Bhaskaran, managing director and chief executive officer, AirAsia India shares some insights into the unique factors at play when steering a low-cost airline brand.

While the airline industry is booming in India, airline operators have been grappling with financial losses, in fact, one of India’s oldest airline, Jet Airways, shutdown operations earlier this year and the high-profile Kingfisher Airlines was grounded in 2012.

To survive, and become profitable, airline operators need to find new ways to earn revenues from their customers, said Sunil Bhaskaran, managing director and chief executive officer, AirAsia India.

He was speaking with Sarajit Jha, chief of business transformations and digital solutions, Tata Steel in Mumbai at the Chief Digital Officers’ Summit organised by the IAMAI - Internet & Mobile...

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