Apple lays out best practices for consumer data privacy

Apple, the technology giant, is making privacy a core point of brand differentiation at a time of rising anxiety around this subject.

At a time of growing consumer mistrust in the tech industry, Apple is touting its focus on data privacy as a major point of brand differentiation.

The manufacturer of devices like the iPhone, MacBook and iPad – as well as the recently-launched Apple TV+ streaming platform – plays a central role in the daily lives of millions of consumers across the globe, who use its connected products to communicate, make payments, access entertainment content, navigate from place to place, and so on.

Just as the Cupertino, California-based enterprise is responsible for managing sensitive data, so various marketing initiatives have...

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