Content marketing in India: How to manage stakeholders

Anil Thakraney

To ensure content marketing initiatives get off the ground in India, marketers should work to ensure all internal stakeholders are educated and informed.

It’s one thing to initiate a content marketing programme, but another to manage all the internal stakeholders, according to Deepali Naair, marketing director for India & South Asia at IBM.

At the Content Marketing Summit Asia (CMS) in Mumbai recently, Naair gave examples of how she successfully managed stakeholders involved in content marketing initiatives throughout her career.  

Naair said there are no one-size-fits-all solutions or easy formulas on how to manage stakeholders in organisations, and that content marketing, along with digital marketing, has become a more sophisticated discipline.

When dealing with colleagues less familiar with marketing disciplines, marketers need...

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