Any company that manufactures biodegradable six-pack rings for beer cans is undoubtedly at the cutting edge of environmental innovation and at a very cool millennial cultural spot.
E6PR – a Lerma, Mexico-based enterprise – manufactures just such a product. And this offering carries yet another irresistible piece of currency: not only is it eco-friendly, but it also is edible for ocean animals.
The origins of the year-old pioneering enterprise, however, do not trace back to a fêted tech startup, a top-tier university, or a giant brewer. Instead, its source was We Believers, a small advertising agency located in New York...