Graco, a global manufacturer of industrial fluid-handling equipment, has navigated some complex ebbs and flows as it progresses in the e-commerce space.
Attitudes of the company’s corporate leaders – digital foot-draggers as little as five years ago – have changed, Bruce Stephan, business development and customer experience leader at the Minneapolis, Minnesota-based company, explained at the B2B Next conference in Chicago.
With greater C-suite commitment and investment, the company has built a critical mass of talent with the digital chops to tackle more complex commerce goals.
“We've been able to bring...