How a 125-year-old brand uses digital to reinvent itself

UL, the safety science company, has long provided trust marks which demonstrate that products are safe to use, but faced the challenge of transforming in the digital age.

Digital transformation is driving change at UL LLC, the 125-year-old global-certification company (formerly known as Underwriters Laboratory) that, since 1906, has affixed its mark on products that meet its standards, thus doing its bit to help the world turn a bit more safely.

For decades, consumers who spied the UL logo…

… could trust that the newest technologies – from the first motor-driven vacuum cleaner, early airplanes and bank vault doors to today's cords for recharging electronic vehicles and bullet-resistant vests – had been tested in UL laboratories and were safe to use.

But, in a world where many of...

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