How Eargo is building a direct-to-consumer brand in a complex, expensive category

Geoffrey Precourt

Eargo, a direct-to-consumer hearing-aid brand, is seeking to transform a giant industry that impacts millions of consumers.

Eargo Inc. is a direct-to-consumer brand that hopes to do for hearing aids what Warby Parker has done for eyeglasses.

The stakes for Eargo are undoubtedly attractive, with a potential hearing-aid audience of 15 million people who suffer from hearing loss. “We’re in the business of dealing with the third most common health condition in the country, behind heart disease and arthritis,” Shiv Singh, the company’s CMO, added at CES 2020, an event held by the Consumer Technology Association (CTA).

And the main factors that are informing its strategy include:

  • Establishing trust
  • Balancing price and service
  • Convincing a skeptical audience...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands