How Naked Wines' storytelling helps crowdfund wine-making

This event report looks at the use of storytelling to drive all aspects of one online wine retailer's unique business model.

Imagine quitting your job to move to a different country and become a winemaker. It's the sort of thing the average 9-5er only dreams about, but one woman did just that – uprooting from the UK to grow grapes in the Languedoc region of France. But when Katie Jones chose to leave the local wine-making co-operative, having decided to make her own wine rather than pooling her high quality grapes with her neighbours' lower quality ones, things turned sour.

After the 2013 harvest, disgruntled co-operative members broke into her winery and opened the taps on the vats so the previous...

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