How Suzuki and Diageo judge marketing success in Australia

Andrea Sophocleous

This event report discusses how Diageo and Suzuki are developing their advertising strategies in Australia, with a particular focus on television.

How Suzuki and Diageo judge marketing success in Australia

Andrea Sophocleous

The digital-fuelled proliferation of new advertising channels is helping smart marketers reach targeted audiences, but television – particularly thanks to the new trend towards "event TV" – remains the go-to medium for driving reach and brand awareness.

That was the message from two of Australia's leading marketers – Adam Ballesty, marketing and innovation director at spirits group Diageo, and Andrew Moore, national marketing manager at automobile and motorcycle manufacturer Suzuki.

While speaking at the 12th annual Australian Broadcasting Digital Media Summit – an event held in Sydney...

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