How Asia’s brands can wise up on e-commerce

APAC is the leading region for e-commerce in the fashion, travel, books and FMCG categories, with China and Indonesia as influential markets.

For companies looking to go into e-commerce, they can do worse than to cast their eyes on Asia Pacific.

“If you are thinking about e-commerce, this is the right region to be – and this is the region that is developing fast,” said Johan Vrancken, managing director of Nielsen Singapore, at the recent #Ready summit held in Marina Bay Sands.

“Right now in 2018, the e-commerce industry’s total sales already represents US$2,901 billion – that’s 12% of total retail sales across categories,” said Vrancken, referencing estimates from fellow market research company eMarketer.

E-commerce also accounts for a much bigger slice...

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