Legacy-media powerhouse CNN believes digital data can help it make smarter decisions about its news product.
While the peak-hours content from the brand’s eponymous cable network – for instance, “Cuomo Prime Time” and “CNN Tonight with Don Lemon” – typically attract over a million TV viewers per night, such audiences now represent a fraction of the total information pool available for the Atlanta, Georgia-based media enterprise, which boasts:
- 121 million unique digital visitors per month (March 2019);
- 100 million unique mobile visitors (March 2019);
- 483 million multiplatform video “starts” per month (February 2019);
- 46.7 million fans on its main Facebook...