E-commerce platform thredUP offers second-hand clothing for women and children, with discounts trimming up to 90% from the original retail price.

In keeping with the San Francisco-based organization’s emphasis on blending old and new, it has found that direct mail – perhaps the most legacy of all media channels – can supply a meaningful return on investment, as shown by postal efforts that have boosted reorder rates from a sub-set of previous customers by between 20% and 25%.

“We use direct mail a lot for retention – [targeting] what we call ‘high-quality customers,’” Ray Yang, thredUP’s director/growth marketing, explained at the CommerceNext 2019 conference in New York.

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Ray Yang, director/growth marketing, thredUP